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Ifassen

Ifassen
DESCRIPTION
PROBLEM
Plastic pollution is an enormous issue. Fashion industry is also highly polluting. Rural Moroccan women are poor and often not aware of environmental issues.
SOLUTION
This innovation is improving circular economy while raising awareness on both sides. It reached high support from fashion media too.
Plastic waste is used to obtain fashion accessories and empower rural women
CHALLENGES
As in the association's motto: Faire de la protection de l'environnement un moteur de l'économie locale
IMPACT
The project is already impacting rural women in Morocco. Though, ideal time for the innovation is now that plastics is getting increasing attention. The interest shown by fashion brands and designers to the initiative is an extremely positive message, offering a shortcut to promote the multiple positive aspects: women empowerment, reduction of plastic pollution, environmental awareness raising. The creativity in upcycling will be enhanced, hopefully becoming a motor for further initiatives. A video presentation can be found here https://www.youtube.com/watch?v=qyCnWpQhR6A&feature=player_detailpage

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